The Movie, "Six Degrees of Separation", starring a young Will Smith, put forth the idea that we are only at most 6 people away from contacting any other person on the planet. Far fetched as it may seem, if you google these words, you can find a plethora of research to support this theory.
You may have heard of the Kevin Bacon game, based on this idea, that every actor is just 6 people from being related by career or otherwise to this prolific actor.
Well, technical as this may seem, I recently read a post by a sales trainer who says we are just 1 referral away from 1,250 prospects for our Avon products or business!
Unbelievable? Let's take a look.
Research shows that almost everyone over the age of 21 knows at least 250 people (and actually, LOTS more!). Let's say you have just 5 acquaintances... and ask each of them if you could notify their friends that you have a growing Avon business. You could ask your friends to send an email, include a note on their family website, take an Avon brochure to work with them, or to the family reunion.. 5 friends times their 250 contacts equals 1,250 people... all of whom are just one referral away!
What would you do with 1,250 prospective customers or representatives? What if it was just 10% of that? 125 people who learned that you have an Avon website or a terrific way for them to make money without having to go get a part time job?
How much more would you earn in your Avon business by just asking a few friends to forward on an email introducing your business to their contacts. At the least desirable end, they could always just say no. At the most desirable end, they could say YES and you would have all kinds of new people to whom you were personally referred.
What do you think works better? A brochure dropped on a driveway? Or a note from a friend, recommending another friend to do business with? Why, the second choice of course!
Third Party Referral (this is what this is called), is THE MOST POWERFUL way to build a huge, thriving repeat business.
We all like to do business with people we know like and trust.. When you look for a plumber, or an electrician, do you ask your friends for reliable and reasonable servicepeople? You bet!
Same idea here. Want to give it a try? Let me know how it goes by clicking on the comment button!
One last thought. Maybe asking your friend to help you promote your business makes you feel a little uncomfortable.
Successful people are willing to do uncomfortable things now so that they will be comfortable in the future. Comfortable in friends, in business, in success. Let's stretch that comfort zone just a little bit today, so we can enjoy happier, more prosperous tomorrows.
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