Tuesday, February 3, 2009

Want More Customers and Recruits? Here's how to get them.



Today, let's talk about something near and dear to the hearts of many representatives in direct sales and network marketing companies worldwide.

How do we find new customers and team members to increase our sales and earnings?

Let's face it, this tough economy has affected alot of people. And in many cases, our current customers aren't buying as much from us, or purchasing as often.

So, how do we expand our customer base without alot of time and work? Well, we need to meet some new people. We can’t just stay with what we’ve been doing so far.

We can do this a few ways:
* Join a club or group to meet new prospective customers and recruits
* Partner up with another rep in another company to do a Valentine's Day
Or Spring Showcase
* Ask current customers to take a catalog, flyer or brochure to work and leave in their break-room
* Ask current customers for referrals of friends who might like our product or service. * Visit an office building and pass out some free samples and books
* Send an email to everyone we have a business card from with the link to our website and invite them to become our customer or investigate our business.
(You might want to work with your upline to develop some good email copy so this is more effective for you.)

* Add a signature line to our emails so that when we reply to all on those silly joke emails, they get a teaser line and our website link.

There are lots of ways to find new customers.. These are just a few.

But we also are busy people and we don't want to have to work harder! Just smarter!

So, think of this too. When we meet someone in the grocery store, or at a party, or in the McDonald's Playplace, we don't have alot of time with them. We don't have days or months to build a relationship.

So how do you present your Avon business to them? Well, first of all, don't start with all the neat benefits of being an Avon rep. Don't tell them about the wonderful earnings, the prizes, the incredible products, the whole history of Avon, etc.

Instead, remember that people buy things to solve a problem.

So ask a few questions to postition yourself and your chat so that you can solve a problem for your prospective customer or recruit.

Talk about how becoming a customer of yours can save them lots of time and money.

They can shop from the comfort of their couch without having to go out in the cold and snow. And they'll save money too.

PLUS, they can have the products delivered free to their door by using the coupon code FSANY when they check out.

They don't even have to leave their favorite TV show and answer the door when you deliver. They can order and choose Direct Delivery and just bring in their package, nicely packaged from Avon, and with a new free brochure for them, when they come in from work!

Of course, if they want more personal service, you are right there to give them helpful ideas and delivery at their convenience.

And if you are looking for prospective team members, tell them how Avon can make it easier for them to pay bills with that extra check every campaign, or how Avon can pay for their next Disney Vacation or even provide the extra car for the spouse.

Our prospects don't care how great your product or opportunity is at first.. They simply care about their problems.

So, all you have to do is ask a few questions.. find out what they need, and then offer them a solution.

Not everyone is ready to make a change, but some will and those are the ones you want!

But you can't keep your Avon business a secret, let everyone know you are open for business with great prices and free delivery!

Do this consistently every week and soon you'll have a bunch of new, happy customers doing business with you!

Here's to Your Success!

Sue Mazza
Senior Executive Unit LeaderAvon Products
630-240-0075

No comments: